Pssst… Here’s where you should be recruiting top talent!
October 24, 2012
In this Pssst… Nick outlines his expectations of how the job market will level the field for great talent as the economy is destined to recover.
"During a bust, revenues and profits crash. Business tanks, and companies lay off workers because they can’t afford them. As the cycle turns and we start toward a boom (or think we are, anyway), sales take off, revenues spike, and profits surge."
"If you want to recruit top talent — dedicated workers who are ready to move — you need look no farther than the most profitable companies that haven’t been hiring. They may be advertising jobs, but…., they’re just pretending. They’re not hiring at levels significant enough to sacrifice their artificial profits. Their best employees are ripe for the picking."
Have faith… you're worth more than what they're paying you… Read this!
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Pssst…. Wanna Buy A Regional Jet Cheap?
May 22, 2012

She’s a trade journalist who has covered issues as diverse as aviation, employment and training, welfare reform, economic development and agriculture/agribusiness. She’s also spent five years on “the dark side,” in senior corporate communications positions at two airlines and an aircraft engine manufacturer.
Benét covered the regional aviation industry from 1993 to 2001. During that time, she watched as regional carriers grew up and became almost mirror images of their larger airline partners. In this interesting article she explores how high fuel costs and industry changes may create an inventory of great aircraft available at dirt cheap prices (relatively). Not like you’re going to be able to park it in the driveway.
This is a great article that makes you think about an industry that many of us just take for granted …. Aviation is a business and not just a replacement of the Greyhound bus.
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Pssst.... Social Media is where your customers are.
February 10, 2012

"There’s been a growing trend in the last few years. Maybe you’ve noticed it in your website’s dwindling traffic or the increased difficulty you’ve had making the front page of Google. Maybe you’ve bought ads online for the first time or resigned yourself to the conclusion that you’re stuck with traditional advertising."
But what if something else is at play? What if all your customers have just… disappeared?
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Pssst.... Wanna Buy A Car?
January 31, 2012

Well, the truth is, it’s all in the dealership or even more so the sales consultant you choose. Not every dealership is alike. Some have the most customer oriented care you can imagine, while others just want your money and to get you off the lot so they can get the next fish on the hook.
Here is one x-dealers advice on how to find yourself a great sales consultant that you can trust.
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Pssst.... Wanna Run A Lighthouse?
January 31, 2012

East Brother Light Station, Inc., a non-profit corporation, is seeking applicants for Keepers of East Brother Light Station, an island in San Francisco Bay that is the home of an intact 1874 lighthouse and fog signal. The lighthouse is owned by the U.S. Coast Guard but maintained for public use by the non-profit corporation. Since 1979, it has been operated as one of California’s best-known and unique bed and breakfast inns. The income from operations is used by a group of volunteers to maintain the buildings, which are both a California State Historical Landmark and listed on the National Register of Historic Places.
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Pssst.... Did you hear that gossiping may be good for you?
January 21, 2012

Researchers at UC Berkeley have determined that water cooler chatter and idle office tattling can have stress-relieving benefits, provided it is the correct sort of gossip that is helpful to others and not demeaning.
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Pssst.... Now for What your client really thinks
December 16, 2011

My first weekly column was in a weekly tabloid magazine in Texas, and part of my job was to set my column on the Linotype the night before they went to print.
When they invested in a new technology called the Compugraphic typesetter, that portion of my job became much easier. So much so, in fact, that I sometimes composed my column “on the fly” (which drove my editor nuts!)
After nearly a year...
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Pssst.... Wanna know what writers think
December 12, 2011

When I was younger, my sister and I had the babysitting market cornered in our little town. Supply and demand. There were two of us and tons of them; each week we had our pick. I am a bit embarrassed to say that we actually had a rating system.
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Pssst.... Can I annoy you for a second?
December 08, 2011

While it was not scientific at all, I asked some of my colleagues to list off some of the things that organizations and bosses do that annoy them. I began to compile a list and categorize them. Here are just a few of the one’s that popped out for me, some of which I would quit over.
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Pssst.... Word of mouth can either build or break a brand.
December 01, 2011
Consumer generated advertising is quickly growing and many brands are relying on their consumers to promote their products via social media sites such as Twitter and Facebook.
As holiday shoppers continue their ventures on finding the perfect gift for their loved ones, Dave Williams of adage.com analyzes how word of mouth advertising can pump up a companies sales during this holiday season.
But what about the rest of the year?
Visit Pssst Post: Pssst.... Word of mouth can either build or break a brand.
As holiday shoppers continue their ventures on finding the perfect gift for their loved ones, Dave Williams of adage.com analyzes how word of mouth advertising can pump up a companies sales during this holiday season.
But what about the rest of the year?
Visit Pssst Post: Pssst.... Word of mouth can either build or break a brand.
Pssst.... Everybody’s Creative. Just Don’t Tell The Creatives
November 15, 2011
In advertising agencies there is a label that is used in an interesting and pretty clear-cut way. If you are a member of the creative department, you are called a creative. As in “the creatives are in a brainstorming session,” or “see if any of the creatives can fit this project in by end of day,” or “where the heck are all the creatives? oh, out at the ping pong table in back.”
Visit Pssst Post: Pssst.... Everybody’s Creative. Just Don’t Tell The Creatives
Visit Pssst Post: Pssst.... Everybody’s Creative. Just Don’t Tell The Creatives